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Sabtu, 19 November 2011

MediaCorp Launches 8 International-

a frit all Chinese drama channel exclusive on Indovision

Din Tai Fung Plaza Indonesia Thamrin Jakarta, 17 November 2011 - MediaCorp launches 8 Internationa (8i) today, an extension of Singapopre's leading free-to-air Mandarin channel Channel 8, on Indoevision. Will be broadcasted to Indovision viewers starting 19 November on Channel 151. Channel 8 International (8i) is a 24-hour channel showcasing popular Chinese dramas with themes revolving family ties, romance, action, period and much more.

Tapping on MediaCorp’s library of more than 10,000 hours plus an annual output of 500 hours of Chinese drama. 8i offers six hours of fresh content daily. These include both the latest dramas and well-loved classics selected to wht the appetite Indovision subscribers.

"Our Chinese dramas are licdensed extensively in Asia and are aired on both free-to-air and pay TV platforms. With an increasing popularity of our Chinese dramas in teh region, we see this as an opportune time to start an aggregated channel. It is our privilege that 8i is introduced alongside international brands such as AXN, FOX and STAR," said Mr Chang Long Jong, Deputy Chief Executive Officer of MediaCorp.

"The inauguration of 8i represents a new milestone for MediaCorp. This channel penetration helps us further extend the reach of our Chinese dramas overseas anat the same time, generates new revenue stream for the company. We are looking to launch 8i in more territories and deliver the channels via other platforms. We hope to move beyond dramas and aggregate other MediaCorp genres in the near future." added Mr Chang.

Mr Rudy Tanoesodibjo, President Director of PT. MNC SkyVision, added, "We are pleased to have Channel 8i in our platform and provide our viewwers with an increased selection of the highest quality program htrough our best channels selection. With its unique quality content of mandarin drama for Indonesia family, surely this exclusive channel will be a strong drive for Indonesia fast growing market."

Indovision is the pay television arm of PT. MNC SkyVision, a pioneer and market leader in satellite-based pay television in Indonesia. 8i will be offered on Indovision's three basic packages that include a slew of entertainment channels pirced between Rp. 149,000 to Rp. 249.000 per month.

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